About id couture

id Couture Blog

What does id couture mean?

id: According to Freud’s psychoanalytic theory of personality, the id is the personality component made up of unconscious psychic energy that works to satisfy basic urges, needs, and desires.

couture: high-end, custom made, elite design

In short, we here at id couture see ourselves as providing a high end styling service custom made to each client’s personality and needs.

With over five years of styling id couture first launched in Melbourne and has now expanded to Gold Coast & Brisbane. Our style team is made up of trained, professional and talented stylists ready to take on any style challenge. We pride ourselves in being approachable and willingly empower each client with our expert advice. We love to share our styling knowledge and continue to change the ways our clients look, feel and shop! Styling is not just something we do, it’s the way we live.

Having a stylist is not just for celebrities, id couture is about demystifying styling and making it a small luxury everyone can enjoy. Our creative portfolio includes wardrobe styling in editorial, advertising, lifestyle, fashion, film & TV.

id couture aims to spread a little style magic all over Australia.

Our client list includes: Westfield Carindale, Sofitel, Hotel Windsor, Palazzo Versace, Chapel Street Precinct, Queens Plaza, Pacific Fair, Channel 9, Channel 7, Offsite Connections, Fashion Fair, IPAA, Polaron, Perfect Dates, UQ, QUT, Envirosax, Affinage...